Kathy Sierra at Business of Software 2009

Video available here.

Don’t make a better [X], make a better [user of X].

Very interesting and fun talk. The basic point of the talk is that to have a sustainably growing customer base for your product, you should direct your efforts by contemplating how and in what respect your product makes your customer more awesome. One important point here is that the more awesome the customer becomes at something, the higher his resolution of his perception of the world will be. That in turn will drive him to seek out for tools that help him to navigate and handle this new world he is seeing now. In this way, you don’t have to sell the customer new features, the customer will sell himself! Watch the whole video, it is very entertaining and she makes a lot of interesting points.

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